Local retailers need to replicate what makes them special…online

  • The misconception that moving online is going to cost a fortune (Spoiler Alert — it won’t)
  • A real fear of the technology.
  • Most retailers look at Amazon as a competitor they just can’t beat.

Ecommerce strategies ranging from free to cheap

Your local competitive advantage is YOU

Now that we’ve covered free, let’s talk about cheap.

Now let’s go back to our three objections.



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Aidan Crawford

Aidan Crawford

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Aidan is the go-to marketing guy for professional speakers trainers and consultants. He likes his wife and kids. Loves his beer and indie rock.